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Born in Jacksonville, FL, I migrated north and spent most of my adult life in Ohio before moving to NYC. Graduating from Ohio University’s E.W. Scripps School of Journalism where I founded the schools first and only Professional Journalism and Marketing fraternity, I quickly discovered the importance of storytelling. Whether it was telling my story or someone else’s, I learned how crucial it was to be able to tell a good one in today’s digital era.
Robert Mckee
And from then on I made it my mission to help others tell their stories- and my career path shows it.
I worked as a copywriter in college while also working at a tech start up, learning the basics of developing and utilizing a brand’s voice, digital footprint, and design elements. Working on big brands like Safelite Autoglass, Bob Evans, and Santa Monica I gained my footing in telling different tales to the perfect audiences. I then worked for an agency out of Chicago on the Walmart business as an account person, where I grasped my understanding of people-forward brand development.
Eventually I gained experience in virtually every industry- from small startups to blockbuster brands, from healthcare companies and financial firms to restaurants and athletic organizations. I have spent the last 5 years in the healthcare space primarily working on helping oncology and rare disease brands tell their story.
Storytelling is my passion, and it has emerged in varying ways throughout my career. And now I get the opportunity to fold in the science, telling stories with not only emotion, but precision.
Skylar Moore Resume May 2024.docx (pdf)
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